Diploma in Business Data Analytics, CRM and Marketing Intelligence
The Diploma in Business Data Analytics, CRM & Marketing Intelligence helps students to build strong analytical, technological and customer-centric skills required in today's competitive business world. It provides learners with practical knowledge on data interpretation, CRM systems, and marketing intelligence to enable improved and literate decision-making. The program also focuses on rearing graduates for high-demand business operations, digital marketing jobs and data-driven organizational needs. Our Business Data Analytics, CRM & Marketing Intelligence program at NorthBridge College - Healthcare, Business & Technology (Formerly - New Brunswick college of Healthcare, Business & Technology) offers a future-oriented course that is aimed at developing robust analytical and customer engagement capabilities. It combines data analytics, CRM applications and marketing intelligence techniques to prepare students for a data-driven decision-making process in today's modern organizations.
Course Objectives
Develop the skills of analyzing data.
Interpret business metrics.
Use analytical software tools.
Build data-driven strategies.
Improve decision making skills.
Understand the basics of CRM.
Apply marketing intelligence.
Improve customer insight capabilities.
Enhance reporting techniques.
Perform analytics to real cases.
Student Journey throughout the course
At NorthBridge College - Healthcare, Business & Technology (Formerly - New Brunswick college of Healthcare, Business & Technology), the students will start by learning the basic principles of business and marketing and gradually develop a solid base of data analytics, metrics, and reports, which will be based on Excel. They proceed to the phase of learning SQL and database concepts then continue to learn practically the CRM system and effective communication in business. In the view of their progress, the learners can acquire an ability to create visual representations of data in Tableau and Power BI and have a hands-on experience in digital marketing analytics and predictive modelling. They also discuss marketing intelligence, consumer behaviour and applications of CRM in real life using case studies. The course is completed with an industry driven final project, during which students will combine all their knowledge in order to create a data-driven CRM and marketing intelligence plan.
Get Ready for an In-Demand Career
Students enrolled in this diploma are equipped with a rapidly expanding field of business analytics and CRM, and are well equipped in data mining, reporting, customer insights and online marketing intelligence. Having practical knowledge of the tools such as Excel, SQL, Tableau, Power BI and top CRM platforms, you will become more marketable due to hands-on training. By the close of the program, you will also be prepared to contribute to the decision-making process based on data and succeed in the field of analytics, marketing, and CRM throughout Canada.
Diploma in Business Data Analytics, CRM & Marketing Intelligence Graduates have access to a broad spectrum of high-demand application areas which include:
- Business Data Analyst
- Marketing Analyst
- CRM Specialist/CRM Administrator
- Digital Marketing Analyst
- Customer Insights Analyst
- Reporting and Dashboard Specialist
- Data Visualization Analyst
- Business Intelligence Coordinator
- These positions are very appreciated in all the financial, retailing, healthcare, technology, and marketing agency industries in Canada.
Course content
“Diploma in Business Data Analytics, CRM and Marketing Intelligence” Course
Interactive sessions
Online/offline learning
Realtime industry oriented teaching
Completion certificate from NBBT
24*7 Course material access
One-on-one interaction with mentor
Get more information
View the course package for a detailed curriculum, financing, options, and more.